The Tim Ferriss Show
#184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies

Shep Gordon (@SupermenschShep) has been named one of the "100 most influential people" by Rolling Stone magazine. He is the man behind some of the biggest names you've ever heard.

If you like the storytelling and lessons of Cal Fussman, you're going to love this one.

Shep has worked with, and befriended, some of the biggest names in the entertainment industry, from Alice Cooper to Bette Davis, Raquel Welch to Groucho Marx, Blondie to Jimi Hendrix, Sylvester Stallone to Salvador Dali, Luther Vandross to Teddy Pendergrass. He is also credited with inventing the "celebrity chef" phenomenon, which revolutionized the food industry and turned the culinary arts into the multi-billion dollar industry it is today. He has worked with Nobu Matsuhisa, Emeril Lagasse, Wolfgang Puck, Roger VergĂ© (and many others, including his holiness, the Dalai Lama.)

Anthony Bourdain, a huge fan of Shep's, released a memoir detailing Shep's life and adventures, titled They Call Me Supermensch: A Backstage Pass To The Amazing World Of Film, Food, and Rock 'N' Roll.

I've been reading it, and it's fantastic. Imagine it like Animal House meets Harvard MBA.

In this episode, we discuss how he made clients famous, and some of his biggest PR stunts (and flops).

Enjoy!

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Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast.

Direct download: The_Tim_Ferriss_Show_-_Shep_Gordon.mp3
Category:general -- posted at: 5:57pm EDT

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